Facebook is coming into the home providers market. However explaining it with a bunch of heavy text and having like “read issues later” and many totally different keywords stuff, that probably does not make sense. What does make sense is, “Let me quickly and easily clarify it to you.” So this is a man, he’s on his telephone, and here’s his thought bubble saying, “This is cool, however I want I may learn it later.” Oh. “Go to Pocket, and now you may. Read anytime on any gadget and not using a internet connection.” Ah-ha! The value proposition of Pocket app is immediately conveyed in a visual format, which, as everyone knows, human beings are a lot better at taking visual cues and decoding info from visuals relatively than textual content alone.
I perhaps foresee a time when home pages particularly are used to not target natural key phrases but primarily as locations for direct visitors, branded searches, and PR-based mostly referral visitors. Say an individual sees my brand mentioned in a newspaper or on Fb after which he searches Google for my brand name’s URL. He’s now serious about what I provide. My meta title and meta description should, at the start, be written in a “sales” strategy to get him to click on to my website. On this context, it is not about key phrases. For increasingly websites, I am penning this meta information on the home web page without bothering to include any keywords if the sales message is best with out them.
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